Casa CPG Angels

Casa CPG Angels · Est. 2024

Operator-led angels for emerging CPG brands.

Casa CPG Angels backs early-stage consumer brands with practical support across food manufacturing, operations, and technology. A small group. Selective by design.

Get in touchWhat we look for →
Two
Operators
CPG
Focused
Pre-seed → Seed
Stage
Flexible
Check size

About

Two operators who invest selectively in brands they want to help.

We are two founders and operators who invest in CPG brands we believe in. Our background spans food manufacturing, consumer operations, and technology, and we aim to be useful in the real work of building — not the theater around it.

David portrait

David

Operations & Manufacturing

Two decades across food manufacturing and consumer operations — from co-packer floors to multi-SKU national rollouts. Spends most days thinking about throughput, COGS, and the gap between a great product and a repeatable one.

LinkedIn
Zach portrait

Zach

Technology & Systems

Builder and operator with a background in software, data, and the systems that quietly run consumer businesses. Helps founders make smarter decisions with the information they already have.

LinkedIn

Investment focus

The brands we get excited about.

01

Emerging CPG

Early-stage consumer brands with a real product, a real customer, and room to grow.
02

Food & Beverage

Pantry, frozen, refrigerated, beverage. We're at home in the categories with the most operational weight.
03

Wellness & Functional

Thoughtful formulations with clear positioning — not trend-chasing, not greenwashed.
04

Operationally Complex

Brands where manufacturing, supply chain, or systems are the bottleneck. That's where we tend to be most useful.

How we help

More than a check.

We invest where our experience is genuinely additive. Most of the value we offer is the kind that doesn't fit on a slide.

01

Manufacturing & operations

Sourcing, co-packer selection, scale-up, quality systems. The unglamorous work that decides whether your brand survives its first national PO.

02

Supply chain & inventory

Forecasting, working capital, lead times, fill rates. We help you avoid the inventory mistakes that quietly kill margin.

03

Technology & systems

The right ERP, the right data, the right dashboards — sized for where you are now, not where a deck says you'll be in 2027.

04

Practical founder support

Honest second opinions, intros that make sense, and someone to call before you sign the lease, the contract, or the term sheet.

Founder-friendly

Building a CPG brand is hard. We try to be useful, direct, and low-ego.

We've sat in the operator seat long enough to know the difference between advice that helps and advice that performs. We aim for the first kind — fewer meetings, clearer answers, real opinions when you ask for them.

When we invest, we show up. When we can't help, we say so.

What we appreciate in founders

  • Clarity about what you're building and why
  • Resilience when the plan meets reality
  • Strong product instinct grounded in customers
  • Operational discipline, even at small scale
  • Honesty about what's working and what isn't

Contact

If you're building a thoughtful consumer brand, send us a short intro and deck.

A short note on what you're building, the stage you're at, and what you'd want from us goes further than a long pitch.